LOGO

Our Social Media icons change with the season, but the Cloudwater logo should be seen in white or black. You can download a vector file here.

FONT

We use Raleway in different weights, but as a rule of thumb, titles should be set in capitals and Extra Bold (extra tracking helps), with copy set to Medium.

ARTWORK

Each year we commission two artists to produce work for Spring • Summer and Autumn • Winter. These build up the bulk of our imagery for event posters and can artwork.

You can see previous artists here.

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DRY HOP SYMBOL

In 2017 we developed this symbol to help our customers immediately see how hoppy a beer is. Our hope is this will be useful to other breweries and that this scale will become an industry norm – with this in mind you can download and use these symbols here.

1 = 1—9 g/L
2 = 10—14 g/L
3 = 15—19 g/L
4 = 20—24 g/L
5 = 25+ g/L

 
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LABEL ICONS

A selection of icons to help customers navigate our labels, also available for download here.

 
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Artboard 1 copy 560.png
Artboard 1 copy 540.png
Artboard 1 copy 550.png